Smarttec Branding

A showcase of many print product designs I created over the years for a digital agency providing design, web development and online marketing services.

The Smarttec digital agency located in Mannheim, Germany, has a reputation for providing outstanding design, web development, and online marketing services. One of the key factors in it's success is the commitment to build a strong brand identity that reflects the core values and resonates with agency's target audience.

Over the years I worked at Smarttec and helped create a wide range of print products that showcases their brand identity. From office branding items like beanbags and mugs to wall decorations and mouse pads, every item has been carefully crafted to reflect Smarttec's unique personality and values.

As part of this branding project, I also designed many promotional materials such as flyers, business cards, exhibition booths, eBooks, lanyards, etc. ensuring that every touchpoint with potential clients or partners reflects the same cohesive look and feel.

Finally, to ensure consistency across all design work, web and print, I developed brand guidelines that cover typography, color palette, spacing scale, visuals, and more. These guidelines serve as a reference point for all designers working on Smarttec projects, helping to maintain the agency's strong brand identity.