Self-Pro Logo

Logo design for Marija Popovac Tomšić, a Gestalt psychotherapist who wanted a visual representation that captures the essence of her new practice, Self-Pro.

As a humanistic approach to psychotherapy, Gestalt therapy emphasizes self-awareness and personal responsibility, focusing on the present moment rather than the past or future.

With this in mind, the logo design needed to be both meaningful and visually compelling. After many iterations, I was finally confident I got it right, visually capturing the essence of Self-Pro.

The lettering was thoughtfully crafted to create a nice typography kerning play, while the intertwined circles symbolize the three pillars of Marija's slogan, "Process. Growth. Relationships." These three words represent the key aspects of personal development, and the logo reflects this through its simple, yet dynamic and interconnected design.

Marija was thrilled with the logo design, which served as the foundation for the entire branding process. The color palette and other visual elements were carefully chosen to complement the logo, resulting in a cohesive and professional brand identity. This visual identity was then applied to various print materials, including business cards, letterheads, envelopes, and digital media, such as the website, presentations and social media profiles.

The logo design was a great success, not only in capturing the essence of Marija's practice but also in providing a strong foundation for her brand identity.