Max Kayr is strategy consultant and productivity monster as he likes to say. Advising on IT security, process optimization and digitization, helping companies and people to do their work even better.
With not really a classic consulting approach, a pragmatic and straight to the point guy, without PowerPoint slides and bs terms throwing around that nobody really understands. His advice is always direct, understandable and honest.
So, in capturing the essence of Max's unique persona, I imagined the logo had to be strong and impactful on the first impression. His name is his business name so I created the monogram for the logo mark with his initials 'M' and 'K'. All together, forming a square shaped logo with a touch of elegance.
With the new recognizable, and memorable logo, while also conveying a sense of professionalism and authority Max now has a great way to represent himself as a brand and a professional and trusted individual.