Self-Pro Website

Website design as a part of the branding for Marija Popovac Tomšić, a Gestalt psychotherapist who wanted a visual representation that captures the essence of her new practice, Self-Pro.

As a humanistic approach to psychotherapy, Gestalt therapy emphasizes self-awareness and personal responsibility, focusing on the present moment rather than the past or future.

With this in mind, I started with logo design which needed to be meaningful and visually compelling. The lettering was thoughtfully crafted to create a nice typography kerning play, while the intertwined circles symbolize the three pillars of Marija's slogan, "Process. Growth. Relationships." These three words represent the key aspects of personal development, and the logo reflects this through its simple, yet dynamic and interconnected design.

That served as the foundation for the entire branding process. The color palette and other visual elements were carefully chosen to complement the logo.

Finally, I applied the visual identity created with the logo to design the website using symbolic and calming visuals and simple but playful display of content which I later built using WordPress.