The whole thing is on a personal level — hand-made product with one person behind it so design had to reflect it. With personal photo shoot, custom product illustration and nice color scheme based on brand's visual identity, hopefully that was achieved.
The tech behind it — my favorite Foundation framework, responsive HTML5, CSS3 (SASS) layout with some subtle animated UI details. Featuring product galleries, product details and custom order forms for nine products with size and materials to choose.